New Technologies, Renewing Real Estate
Technology is developing in leaps and bounds and adapting to this technology has always been a key point to business development and growth. Adapt or sink! New technologies have made it possible to connect to people all over the world, enabling the real estate market to improve and generate new working methods. Marbella is one of the best known cities because of its great exposure, and the use of these techniques has not gone unnoticed to the Costa del Sols most precious jewel. For this reason, Marbella Unique Properties would like to be able to share with you the changes that this sector is experiencing, whether it be with techniques for taking on new properties, software and programs, market studies etc…
With regard to taking on a property and the subsequent visit to show the property to the potential client, this has changed due to the arrival of new devices and or the intelligent use of modern applications. What would you think if I told you that while sitting in Paris you can visit a fabulous Villa located on Marbellas Golden Mile without your coffee going cold? Only 10 years ago this was unthinkable, but thanks to live video applications such as Skype or Facetime, the real estate agent can tour any type of property at any time. The client will be able to resolve his doubts or have any questions answered in real time due to the ‘presence’ of the agent and be able to confirm his thoughts about the property by having previously seen the photos on the web. In addition to this “partially present” real time method, the use of 360º cameras allows virtual tours of properties that are available by the agencies. We all know that time means money; simply with a mobile device and an internet connection you can virtually tour a property at any time without having to make a physical appearance, and then discuss and comment on the property with your trusted agent. This is a real advantage for the estate agent, since it allows them to expand their business geographically, and for the client due to its versatility and flexibility both for time and location. The implementation of virtual reality glasses is vital for the use of this system.
In the world of real estate photography we are beginning to see more and more little flying friends; we aren’t talking about aliens and UFOs, but Drones. Whether they are used for aerial photography of a beautiful villa located mountainside in Sierra Blanca or for a quick tour of the Nueva Andalucía golf courses, the use and versatility of these small flying objects are endless. In fact, they are very useful even in the construction sector, as they are able to capture images with speed and with great quality from a variety of heights; they help with regard to surveillance and the on-going construction progress.
Undoubtedly, the star tool in the current real estate world can be carried in each person’s pocket; it is neither a drone nor a 360° camera and develops day to day improving communication in every way, our phones! Thanks to the use of various applications, the agent can solve and adapt to different situations that arise in their day to day dealings by creating a small portable office on their Smartphone. Here are a few examples of the tools available:
Docusign Ink: This is an application that allows you to quickly and easily sign documents simply by using a mobile device. You no longer need to print the document, sign it, scan and send back. The fact of not being in the office will not be an impediment because thanks to this application we will save time and receive the documents within minutes.
Stvalora: Is an application developed by the appraisal companies and allows you to obtain the estimated value of a property, which could otherwise be unknown perhaps as the property could be an area that we haven’t worked in before. This works by using a geo-location and introducing variables such as the size of the apartment, number of bedrooms, age, etc…
Easymeasure: This application will help us calculate the distance from our mobile device to the object that we are focusing on, by using our incorporated camera. It is an application designed to find out the exact measurements of a property, how the space is used, distances to be able to place furniture, height of the walls, etc…
Magicplan: Undoubtedly this is one of the most interesting applications that we have been able to find, it allows you to automatically create a plan of any property, just by taking photos. The result can be sent either in PDF format, or published as an interactive plan on our website.
Undoubtedly technology has made a big mark in our lives and the new techniques we mentioned above along with the applications form part of an unlimited list of possibilities. We could add mortgage calculators to this list too. Investigate into the world of the Big Data that thanks to the analysis of data allows us to get to know the urban environment better, as well as finding out the social and economic behaviour of a city, reflecting which areas of Marbella will be beneficial for future investments etc… But we must not forget 3D printers, which can be used to make 3D plans on projects, allowing us to have a better idea of that new apartment that we would like to buy in Puerto Banus.
If you have found the information on new technologies for the real estate market interesting, please do not hesitate to contact us. Marbella Unique Properties has successfully entered the new technology sector and we will be able to carry out photographic portfolios as well as aerial photographs on your property and or take you through a live virtual tour first hand.